Only 20% of your association members give you 80% of your income and surplus.  These members are key to your association’s financial success and growth. Demographically, they fall into seven different market segments.  Come discover how to find out who your best customers are.  Then learn how to differentiate your association services to grow membership, improve promotions, and create even more successful  programs and services for each member segment.

Who Should Attend:

CEOs,association marketing heads, and any association executive interested in boosting your association’s success.
Cancellation Policy

A refund charge of $20 will be assessed for any webinar that is canceled.

Seminar Objectives
  • Easy step-by-step model for determining your best customers.
  • Information on how to grow membership in each demographic segment.
  • Understanding how your seven primary market segments are critical to your association’s success.
  • A sure-fire technique for getting back survey results that work.
  • Three keys to making your promotions more targeted and cost-effective.
Seminar Information
Date Presented:
September 10, 2009 12:00 PM Eastern
1 hour
Registration Fee:
Under Your Association's Seven Primary Market Segments and GROW YOUR REVENUE
Speaker Information
William Draves   [ view bio ]
Individual topic purchase: Selected
Certified Association Executive
Credit: 1.00
CAE Credit: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Download, CD, and DVD purchases are not eligible for CAE credits.
PKC Price:$149.00
CD-ROM (Win)
PKC Price:$149.00