Understand Your Association's Seven Primary Market Segments and GROW YOUR REVENUE
Only 20% of your association members give you 80% of your income and surplus. These members are key to your association’s financial success and growth. Demographically, they fall into seven different market segments. Come discover how to find out who your best customers are. Then learn how to differentiate your association services to grow membership, improve promotions, and create even more successful programs and services for each member segment.
Who Should Attend:
CEOs,association marketing heads, and any association executive interested in boosting your association’s success.
A refund charge of $20 will be assessed for any webinar that is canceled.
September 10, 2009 12:00 PM Eastern
Certified Association Executive
CAE Credit: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Download, CD, and DVD purchases are not eligible for CAE credits.