Most associations today struggle to get the younger generations to both join as members and to attend the association events. The associations struggle to understand what is attractive to the young members, known as Generation X and Gen Y or the Millennials. This session will help you create a compelling Value Proposition for your association to recruit young attendees as members and highlight ideas for creating meetings and events that the young attendees will find are a beneficial use of their time.

Who should download this webinar:

  • Association CEOs
  • Association membership directors
  • Current and Incoming Association presidents
  • Marketing and Communications departments
  • Seminar Information
    Seminar Date:
    September 09, 2008
    Seminar Objectives
    • An understanding of the distinct attitudinal differences among the four generations of association members today.
    • How to talk about your association so that younger members will want to listen.
    • How to structure meetings and events that are appealing to younger members.
    • A plan to begin changing your marketing and communications to your younger members.
    Building Association Membership: Engaging Your Younger Constituents
    Speaker Information
    Cam Marston   [ view bio ]
    Individual topic purchase: Selected
    Certified Association Executive
    Credit: 1.00
    CAE Credit: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Download, CD, and DVD purchases are not eligible for CAE credits.
    PKC Price:$149.00
    CD-ROM (Win)
    PKC Price:$149.00