In today's tightened economic environment, companies are looking for ways to reduce expenses, while still continuing to grow and market their businesses. Effective E-Newsletters provide a systematic, highly targeted, extremely cost effective means for achieving this.

In this fast paced session, Michael Katz reviews the basics of E-Newsletters, and uses real world examples to demonstrate how professional service companies are using this tool to improve the way they do business.

Who should view this webinar:

  • Solo Professionals
  • Small business owners
  • Marketing professionals within organizations
  • Seminar Information
    Seminar Date:
    October 10, 2008
    Seminar Objectives
    • The 3 biggest challenges in creating an effective E-Newsletter.
    • Defining your target audience (why "narrow" is better).
    • Identifying your company's unique and authentic voice.
    • Keys for formatting your newsletter correctly.
    • Growing your newsletter list.
    Developing E-Newsletters That Work
    Speaker Information
    Michael J. Katz   [ view bio ]
    Individual topic purchase: Selected
    Certified Association Executive
    Credit: 1.75
    CAE Credit: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Download, CD, and DVD purchases are not eligible for CAE credits.
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