This presentation will help Association executives understand (and respond) to the newest challenges their members are experiencing in this emotionally charged (and some say 'recessionary') economy. Members are expecting associations to arm them with new skills and information to ease their pain of retaining employees, retaining customers/clients, trying to navigate the 'new media' re: marketing and brand building, replacing expiring best practices, and growing market share against competitive "threats" who weren't even on their radar a year ago.

Who should view this webinar:

  • Association CEOs
  • Association Membership Directors
  • Current and Incoming Association Presidents
  • Marketing and Communications Departments
  • Seminar Information
    Seminar Date:
    November 20, 2008
    Seminar Objectives
    • Member "service" is a dead-end because service is merely transactional…not emotional. You will learn why member empathy is the only predictor of future member participation. You'll also learn how to build 'stickier' relationships with your most influential key members.
    • Complacency is your enemy. What worked last year will not be relevant this year. You will learn the best ways to Innovate and keep your practices fresh.
    • The 'Experience Economy' demands that your event location (and amenities) must be an extension of your association's brand ...and future. Learn what your members are saying about your host hotel and city.
    • Member market research is in dire need of updating. Learn how your members feel about the 'after conference evaluations' and what you can do to get the information you need. * The best "tech" will NOT save your organization from extinction. You'll learn what your member really want from you. Teaching your members how to make more money and remain relevant with their employees and customers tops their list.
    • The best "tech" will NOT save your organization from extinction. You'll learn what your member really want from you. Teaching your members how to make more money and remain relevant with their employees and customers tops their list.
    Is Your Association Still Relevant?
    Speaker Information
    Ross Shafer   [ view bio ]
    Individual topic purchase: Selected
    Certified Association Executive
    Credit: 1.00
    CAE Credit: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Download, CD, and DVD purchases are not eligible for CAE credits.
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