How to Increase Loyalty and Retention: Target Marketing for Associations Based Upon Nine Member Types
Do you rely on guesswork to know member needs? Do you try to generalize from anonymous surveys or from backward-looking data mining? Consider a tool called YTheyJoin™ that helps move you away from guesswork and toward an intelligent member database. In this session we'll describe nine types of members, how to code their needs and expectations, and how to target market to build member loyalty and retention. This program also helps address a big challenge facing associations – how to anticipate the needs of new members quickly and build a strong relationship during that first year.
December 12, 2008
Certified Association Executive
CAE Credit: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Download, CD, and DVD purchases are not eligible for CAE credits.