Do you rely on guesswork to know member needs? Do you try to generalize from anonymous surveys or from backward-looking data mining? Consider a tool called YTheyJoin™ that helps move you away from guesswork and toward an intelligent member database. In this session we'll describe nine types of members, how to code their needs and expectations, and how to target market to build member loyalty and retention. This program also helps address a big challenge facing associations – how to anticipate the needs of new members quickly and build a strong relationship during that first year.

Seminar Information
Seminar Date:
December 12, 2008
Seminar Objectives
  • Understand that individuals join associations for a variety of reasons, that there are nine types of members, and that they respond to different types of messages.
  • How to capture information that enables you to classify the expectations of members with a three-digit code.
  • Learn how to develop targeted communications and services for the different member types that will result in increased retention and stronger relationships.
How to Increase Loyalty and Retention: Target Marketing for Associations Based Upon Nine Member Types
Speaker Information
Dale Paulson   [ view bio ]
Individual topic purchase: Selected
Certified Association Executive
Credit: 1.25
CAE Credit: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Download, CD, and DVD purchases are not eligible for CAE credits.
PKC Price:$149.00
CD-ROM (Win)
PKC Price:$149.00