Glean valuable ideas and tips for your organization from this case study of a 2008 Summit Award winning cause-inspired marketing campaign.

Cause marketing involves the cooperative efforts of for-profit businesses and nonprofit organizations for mutual benefit. Research shows that 89% of Americans believe corporations and nonprofits should work together to raise money and awareness for causes; that 76% believe partnerships result in a more positive image for the nonprofit; and that 70% are more likely to donate money to the nonprofit when corporate and nonprofit interests are working as one.

Discover how to channel the power of cause marketing to excite your members and/or donors, develop creative partnerships and advance your mission. Your association doesn't have to be a charitable organization to benefit. Start building the framework to develop concepts for a cause-marketing campaign and generate a corporate sponsor today.
Seminar Information
Seminar Date:
April 30, 2009
Seminar Objectives
  • Use research and examples to highlight the huge potential cause marketing offers associations and nonprofits in reaching vision, inspiring members (and donors), generating revenue and achieving corporate responsibility goals.
  • Use the Trees for Troops case study (a 2008 Summit Award winner) to provide specific strategies and tactics that associations and non-profits can use to develop and implement a cause-inspired marketing program.
Moving From Win-Win to Win-Win-Win with Cause Marketing
Speaker Information
Steve Drake   [ view bio ]
Individual topic purchase: Selected
Certified Association Executive
Credit: 1.00
CAE Credit: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Download, CD, and DVD purchases are not eligible for CAE credits.
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CD-ROM (Win)
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