Thriving with Data: Using Your Data to Improve Member Marketing and Communications
Does your association have a massive amount of data about your members and customers, yet still struggle to communicate and market to them effectively? If so, this webinar is for you. In this webinar, you’ll learn how your existing data can be put to more effective use in marketing and communications. You’ll learn the foundations required to effectively manage your data, how you can identify existing data sources, and how you can put these sources to work. And you’ll hear how one association used its existing data to reduce marketing costs by over 30% while improving marketing effectiveness by more than 25%.
Who should view this webinar:
Anyone who is responsible for managing and/or using the association’s data. This may include managers and directors of membership, marketing, customer service, and IT. It may also include executive directors of “smaller” associations (under 25 staff).
July 30, 2009 12:00 PM Eastern
1 hour, 30 minutes
Certified Association Executive
CAE Credit: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Download, CD, and DVD purchases are not eligible for CAE credits.