Does your association have a massive amount of data about your members and customers, yet still struggle to communicate and market to them effectively? If so, this webinar is for you. In this webinar, you’ll learn how your existing data can be put to more effective use in marketing and communications. You’ll learn the foundations required to effectively manage your data, how you can identify existing data sources, and how you can put these sources to work. And you’ll hear how one association used its existing data to reduce marketing costs by over 30% while improving marketing effectiveness by more than 25%.

Who should view this webinar:

Anyone who is responsible for managing and/or using the association’s data. This may include managers and directors of membership, marketing, customer service, and IT. It may also include executive directors of “smaller” associations (under 25 staff).





Seminar Objectives
  • The Trochlil Data Management Hierarchy, where your organization is, and how you can move to the next level.
  • The six prerequisites your organization must have in place in order to effectively analyze and use your data.
  • A process for identifying all of your useful data sources.
  • The nine data questions you should be able to answer instantly.
  • Case study of how one association used existing data to dramatically increase event attendance while at the same time reducing marketing costs.
Seminar Information
Date Presented:
July 30, 2009 12:00 PM Eastern
Seminar Location:
-
Chairperson:
Wes Trochlil
Length:
1 hour, 30 minutes
Registration Fee:
$149.00
Thriving with Data: Using Your Data to Improve Member Marketing and Communications
Speaker Information
Wes Trochlil   [ view bio ]
Individual topic purchase: Selected
Certified Association Executive
Credit: 1.00
CAE Credit: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Download, CD, and DVD purchases are not eligible for CAE credits.
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