In the era of social business, the experience of associating is taking on a new look. Open, inclusive and lightweight networks and communities offering the opportunity for meaningful contribution are creating new value for individuals and organizations around the world. As the traditional containers for engagement diminish in value, associations must learn to innovate in this new context by integrating the social architecture of co-creation and collaboration with the technological infrastructure of the social web.

Join Jeff De Cagna--the association community's leading voice for innovation--for this unique webinar series.  Participants will do a "deep dive" into the on-going innovation of associating and learn from well-known examples such as Facebook, Twitter, Wikipedia and mobile platforms. This series isn't about implementing the so-called "best practices" of the past. It is about the leadership challenge of designing and developing "next practices" that will unleash the creativity, passion and energy of contributors today and going forward. If you're ready to reinvent your association for the 21st century, you will not want to miss this high-impact learning experience!

September 25, 2009

Building Social Platforms: What Associations Can Learn from Facebook and Twitter

Public social networks such as Facebook and Twitter have made it possible for us to see and manage valuable relationships that were previously invisible to us, as well as create new virtual connections that can be sustained with less effort than face-to-face. This session will challenge participants to question long-standing assumptions about membership, and re-imagine traditional association approaches to building and coordinating member relationships.

October 2, 2009

Building Collaborative Communities: What Associations Can Learn from Wikipedia and Firefox

The online encyclopedia Wikipedia and the social browser Firefox are more than just powerful Web properties. Both are dynamic knowledge-based resources created by global collaborative communities in which all contributors are involved on a voluntary basis. This session will challenge participants to think differently about how communities can drive innovation, and devise new strategies for organizing association stakeholders for value creation.

October 9, 2009

Building Distributed Engagement: What Associations Can Learn from the iPhone and The Mobile Web

The worldwide adoption of Web-enabled smartphones continues to grow unabated. In less than two years, the iPhone has become the market standard for mobile devices, and the mobile web is already emerging as a promising platform for distributed engagement. This session will challenge participants to explore new forms of stakeholder participation, and embrace the design of simple and lightweight opportunities for meaningful engagement.
Seminar Information
Date Presented:
October 09, 2009 2:00 PM Eastern
1 hour, 30 minutes
Registration Fee:
SERIES The New Look of Associating: Innovation Strategies from the Social Web
Speaker Information
Jeff De Cagna   [ view bio ]
Individual topic purchase: Selected
Certified Association Executive
Credit: 4.50
CAE Credit: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Streaming, CD, and DVD purchases are not eligible for CAE credits.
PKC Price:$299.00
CD-ROM (Win)
PKC Price:$299.00