Thank you to all who participated in the first ever Association New Media Summit!

If you weren't able to join us for the live, in-person seminar or video webcast, click here to purchase either an audio CD, DVD or online streaming access to all of the great content and presentation handouts.

Click on the 'Speaker' tab to find out more about each session and the association expert who presented.
 



Seminar Information
Date Presented:
October 27, 2009 8:30 AM Eastern
Seminar Location:
Conference Center of Association of Fundraising Professionals (AFP)
Arlington, VA
Length:
6 hours
Competing in the Age of Google - Association Tactics for Translating Data into Knowledge & Wisdom
With the growing wealth of free information available online, how does your association compete to deliver member-value? Share your own strategies and learn how your association can deliver superior value by delivering knowledge and wisdom, not just a jumble of information. Explore proven strategies such as content relationships, personalization, and business intelligence and walk away with the start of a roadmap for your association.

Speaker Information
Alexandra Mouw   [ view bio ]
Cecilia Satovich   [ view bio ]
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Streaming
PKC Price:$79.00
Practical Social Media Strategy for Breakthrough Results
Those achieving breakthrough results with social media are doing so by aligning their efforts with the top goals of their organization. Learn how to join this select group by attending this session presented by the “association blogfather,” C. David Gammel.

Effective social media strategies are grounded in the higher-level outcomes of the association. David will show you a practical framework and process for developing social media strategies that will create tangible value for your organization, members and mission. David will zero in on topics such as:

  • The seven strategic outcomes any site can achieve and how social media can support them
  • How to make social media a key element of your web strategy formulation process
  • Defining and measuring your breakthrough social media results
  • Tips on working with Board and other leaders in the strategy formulation process


  • This is a must attend session for any executive or manager who wants their social media efforts to contribute breakthrough results and value for their organizations.

    Speaker Information
    C. David Gammel   [ view bio ]
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    Streaming
    PKC Price:$79.00
    Distance Learning 2.0
    Social media and Web 2.0 have revolutionized the world of education. If you haven't felt the impact yet in your professional development programs, you will soon. Tools like YouTube, Twitter, wikis, blogs, and social networks offer a natural complement to traditional face-to-face and online learning programs. They also represent a powerful new way to attract and engage members and take your association into the future. In this session with Learning 2.0 thought leader Jeff Cobb, we’ll consider how the new Web has changed the way learning happens and look at some specific steps you can take to blend social media into your member education programs.


    Speaker Information
    Jeff Cobb   [ view bio ]
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    Streaming
    PKC Price:$79.00
    Building an Online Community for Your Association – Peach New Media's Role
    Join Peach New Media as we discuss and guide you in the steps towards creating an engaging online community within your association. Whether you are hosting webinars, teleseminars, webcasts or podcasts, you stand to benefit greatly by creating a social conversation around that online educational content. There are right ways and wrong ways and planning is essential, so join us as we show examples, best practices and share with you tips that you can take into your own association TODAY.

    Speaker Information
    Johnson Cook   [ view bio ]
    Dave Will   [ view bio ]
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    Streaming
    PKC Price:$79.00
    Managing and Juggling Your Media Vendors – Tips from the Front Lines
    Find your niche. Know what you want to get done. Scan what others are doing well. Select few vendors from careful recommendations. Know each of potential vendors’ strength and weakness and how they will fit with your current needs and future growth. Give high priority to customer service. Choose a vendor that will work with you and serve your customers/members well. Craft a careful and detailed contract. Build the symbiotical relationship for ongoing success. Always remember and remind the vendor that If you don’t succeed, your vendor doesn’t… and vice versa.


    Speaker Information
    Prabhash Shrestha   [ view bio ]
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    Streaming
    PKC Price:$79.00
    Better Market Your Continuing Education Programs
    It took radio 38 years to reach a market audience of 50 million, TV took 13 years and Facebook took only 2. The use of social media to reach current and potential customers is increasing every day in every business. Twitter, Facebook and Linked-in are only three mediums that have a great impact on how we communicate and market our continuing education courses and products. How do we tie in the new and ever growing method of marketing into our current marketing plans? How do we effectivly use these resources without watering down our current advertising attempts? This session will assist you in pulling all this together without too much pain and with a lot of success.


    Speaker Information
    Amy Danziger Shapiro   [ view bio ]
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    Streaming
    PKC Price:$79.00
    The Mobile Opportunity
    As associations continue to engage with social technologies, mobile must be an important part of the mix. The enormous popularity of the iPhone and other smartphones is driving the growing use of the mobile web, and associations have an opportunity to deliver social networking and content to this unique "always on" platform. This session will explore some of the strategic questions associations should consider as they move to embrace mobile.


    Speaker Information
    Jeff De Cagna   [ view bio ]
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    Streaming
    PKC Price:$79.00
    Individual topic purchase: Selected
    Certified Association Executive
    Credit: 4.50
    CAE Credit: 4.50: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Download, CD, and DVD purchases are not eligible for CAE credits.
    Products
    Streaming
    PKC Price:$199.00
    Audio CD
    PKC Price:$199.00
    DVD
    PKC Price:$199.00