Three converging trends – content management, social media and cause marketing – are changing the ground rules for associations, professional societies and non-profit organizations. How are these trends impacting your association/non-profit? How is your organization responding? What changes has it made in your membership? Your fundraising? Your educational programming?

Association management professional Steve Drake will review the three trends and facilitate a group discussion on how associations are reacting to the changes. The majority of this Webinar will be group discussion so please be prepared you questions or examples to share about the three trends.

Seminar Objectives
  • A better understanding about content management, social media and cause marketing
  • Links to key blogs and other resource material about the three trends
  • Answers to your questions about content management, social media and cause marketing
Seminar Information
Date Presented:
January 28, 2010 3:00 PM Eastern
1 hour
Registration Fee:
Steve Drake
Steve Drake is president and owner of DRAKECO, an accredited association management company recognized for its award-winning cause marketing and public relations programs. As CEO of his client the Christmas SPIRIT Foundation, Drake has successfully managed the Trees for Troops program which earned the Associations Advance American Summit Award from the American Society of Association Executives. Drake holds BS and MA degrees from Ohio State and has taught collegiate public relations courses at Ohio State, Clarke College (IA), Albion College (MI) and Washington University in St. Louis.
Individual topic purchase: Selected
Certified Association Executive
Credit: 1.00
CAE Credit: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Download, CD, and DVD purchases are not eligible for CAE credits.
PKC Price:$149.00
CD-ROM (Win)
PKC Price:$149.00