Apple didn't invent mobile apps, but with the iPhone and the App Store, it certainly has taken them to a whole new level of market impact.  Of course, Google, RIM and other major companies in the mobile space are also betting big on apps.  This webinar will explore the emerging "apps economy," and explain the unique role apps can play in building the association's mobile presence and strengthening its brand relationship with current and future stakeholders.
Seminar Information
Date Presented:
March 12, 2010 2:00 PM Eastern
1 hour, 30 minutes
Registration Fee:
MOBILE SERIES PART II: Creating a Mobile Presence: Keeping Your Association's Brand Within Arm's Reach
Jeff De Cagna FRSA is chief strategist and founder for Principled Innovation LLC, located in Reston, Virginia, and the association community’s leading voice for innovation. A Fellow of ASAE & The Center for Association Leadership and member of The Center’s Board of Directors, Jeff is a strategic advisor to associations across North America and around the world. He is a popular speaker on the strategic implications of mobile and social technologies for associations, and he serves as an advisor to companies that offer mobile/social solutions to the association community.

Jeff is the executive producer of the Principled Innovation Blog and Podcast, editor-at-large of SmartBlog Insights and a member of the SmartBrief on Social Media Advisory Board. A graduate of the Johns Hopkins and Harvard universities, Jeff holds an executive certificate in strategy and innovation from the MIT Sloan School of Management. He can be reached at
Speaker Information
Jeff De Cagna   [ view bio ]
Individual topic purchase: Selected
Certified Association Executive
Credit: 1.50
CAE Credit: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Streaming, CD, and DVD purchases are not eligible for CAE credits.
PKC Price:$149.00
CD-ROM (Win)
PKC Price:$149.00