It took radio 38 years to reach a market audience of 50 million, TV took 13 years and Facebook took only 2. The use of social media to reach current and potential customers is increasing every day in every business. Twitter, Facebook and Linked-in are only three mediums that have a great impact on how we communicate and market our continuing education courses and products. How do we tie in the new and ever growing method of marketing into our current marketing plans? How do we effectivly use these resources without watering down our current advertising attempts? This session will assist you in pulling all this together without too much pain and with a lot of success.

Seminar Information
Date Presented:
February 18, 2010 2:00 PM Eastern
1 hour
Registration Fee:
Better Market Your Continuing Education Programs in 2010
Amy Danziger Shapiro is the Director of Strategic Marketing for American Law Institute-American Bar Association (ALI-ABA), a non-profit, national continuing legal education provider based in Philadelphia, PA. As the Director of Strategic Marketing, her primary role is to manage, evaluate and implement all marketing functions and campaigns for ALI-ABA. Prior to this position at ALI-ABA, she was directly involved with the creation and delivery of continuing education programs for lawyers as the Assistant Director for the American Law Network, the satellite and webcast network of ALI-ABA. Previously, she was employed as the Director of Continuing Legal Education for the Center for Professional Education (CPE), where she developed and marketed seminars for both attorneys and CPA's. A graduate of the University of Pittsburgh and Widener University School of Law, Amy began her career in legal education and marketing in 1991 as Mid-Atlantic Regional Director of SMH Bar Review. Through subsequent mergers, Amy was promoted to the position of Associate Director for WEST BAR REVIEW, a division of WestLegalEdcenter.

Amy has lectured on a number of marketing and programming topics for the Association for Continuing Legal Education Professionals (ALCEA). In addition, she is a very active member in ACLEA and has served on the Executive Committee as the Director-at-Large, co-chaired the Marketing Special Interest Group and the Nationals Special Interest group and was co-chair for the summer 2007 ACLEA Annual Meeting in Philadelphia.
Individual topic purchase: Selected
Certified Association Executive
Credit: 1.00
CAE Credit: 1.00: In-person or live webcast participation earns CAE credit on an hour-for-hour basis, up to a maximum of 6 CAE credit hours. (Note: participation should be rounded to the nearest full hour. Half hour increments are rounded down.) Download, CD, and DVD purchases are not eligible for CAE credits.
PKC Price:$149.00