Summary

The rapid rise of the mobile platform that began in the last year will continue to accelerate in 2010, and associations must ramp up their preparations to capitalize on it. In this compelling three-part learning experience, your organization will gain unique insights into the growth of mobile, the emerging opportunities in this dynamic space and the strategic importance of "the third screen" to your association's future success!

Join Jeff De Cagna--the association community's leading voice for innovation--for this unique webinar series.

Part One
Embracing the Mobile Opportunity: Reinventing Your Association's Value for The Third Screen

Part Two
Creating a Mobile Presence: Keeping Your Association's Brand Within Arm's Reach

Part Three
Engaging the Mobile Member: Building Your Association's New Social Business Model
Seminar Information
Date Presented:
March 05, 2010 2:00 PM Eastern
Length:
4 hours, 30 minutes
MOBILE SERIES PART I: Embracing the Mobile Opportunity: Reinventing Your Association's Value for The Third Screen
In the decade ahead, the continued global growth of the mobile platform will disrupt traditional ways of doing business, and challenge associations to reinvent both the forms of value they create and the manner in which that value reaches stakeholders wherever and whenever they need it. This webinar will explore the full dimensions of the mobile opportunity, and provide association leaders with a strategic framework they can use to act on it.
Speaker Information
Jeff De Cagna   [ view bio ]
MOBILE SERIES PART II: Creating a Mobile Presence: Keeping Your Association's Brand Within Arm's Reach
Jeff De Cagna FRSA is chief strategist and founder for Principled Innovation LLC, located in Reston, Virginia, and the association community’s leading voice for innovation. A Fellow of ASAE & The Center for Association Leadership and member of The Center’s Board of Directors, Jeff is a strategic advisor to associations across North America and around the world. He is a popular speaker on the strategic implications of mobile and social technologies for associations, and he serves as an advisor to companies that offer mobile/social solutions to the association community.

Jeff is the executive producer of the Principled Innovation Blog and Podcast, editor-at-large of SmartBlog Insights and a member of the SmartBrief on Social Media Advisory Board. A graduate of the Johns Hopkins and Harvard universities, Jeff holds an executive certificate in strategy and innovation from the MIT Sloan School of Management. He can be reached at jeff@principledinnovation.com.
Speaker Information
Jeff De Cagna   [ view bio ]
MOBILE SERIES PART III: Engaging the Mobile Member: Building Your Association's New Social Business Model
Speaker Information
Jeff De Cagna   [ view bio ]
Individual topic purchase: Selected
Products
CD-ROM (Win)
PKC Price:$299.00
Streaming
PKC Price:$299.00