Summary

This webinar will explore some useful tips for incorporating social media and other technologies into the design of hybrid events (events with both live in-person and virtual components). We’ll look at case studies such as #unTech10, Buzz2009 and more.

Seminar Objectives

Understand how social media can connect virtual and real life audiences.

Feel confident in your ability to pull off an engaging hybrid event.

Champion the hybrid event model to your team as a valuable extension of the work you're already doing.

Speakers

Lindy Dreyer

A self-described “marketing junkie and association geek,” Lindy Dreyer is the chief social media marketer for SocialFish where she helps association clients make the most out of social media. With more than 10 years of experience in marketing using both traditional and new media, Lindy has now emerged as one of the leading voices for association marketing. On the “SocialFishing…” blog, she writes about progressive marketing techniques and practical ideas that association marketers can implement in their own work. Find Lindy at www.socialfish.org.

Maddie Grant

Maddie Grant, CAE is a classic Gen-X early adopter and “shiny new toy” addict. After more than 10 years of experience in marketing, communications and international business, Maddie found her home in the association community–first as the COO of a small professional membership association in Washington, DC and now as the chief social media strategist for SocialFish. Maddie has written articles for a number of publications and speaks frequently. Maddie writes for the popular “SocialFishing…” blog, covering the intersection between social media and association management. Find Maddie at www.socialfish.org.

Who Should Attend

Anyone interested in hybrid events which incorporate social media during events and conferences.

Understand how social media can connect virtual and real life audiences.
Feel confident in your ability to pull off an engaging hybrid event.
Champion the hybrid event model to your team as a valuable extension of the work you're already doing.