Association Technology Toolbox
When Mother Nature dropped over two feet of snow on the greater Washington DC area, ASAE was forced to cancel their Annual Technology Conference. As a result of this unfortunate occurrence, association executives missed the opportunity to learn about new and innovative trends and solutions within the industry.

Enter, Association Technology Toolbox! The Association Technology Toolbox is a FREE two day event in which eleven educational webinars will be presented on technological ideas, strategy, and solutions. Please join fellow association executives in this dynamic experience to gain valuable knowledge for your association.

Please select the online sessions you wish to attend.
Wednesday, March 31st, 2010
Register Title Time (ET) Details
If Your Systems Aren't Talking, You're Not Getting the Full Story - Sponsored by DAXKO 10:00am - 11:00am More Info »
If Your Systems Aren't Talking, You're Not Getting the Full Story - Sponsored by DAXKO

If Your Systems Aren’t Talking, You’re Not Getting the Full Story is a “geek-free” discussion on the importance of seamless systems integration. Having systems that “talk to each other” is a wise use of resources, increases efficiency and results in more comprehensive reporting. If you ever catch yourself saying “Why am I entering the same thing in different places?!” or “Why won’t this $#%@ system update that %$#@ system?!,” then this webcast is for you!

Tony Summerville

Tony graduated with a degree in Management Information Systems from Auburn University. He has been a DAXKO team member for the past 4 years, most recently serving as Association Anthropologist (aka Product Manager for DAXKO Connect). In 2008, Tony was selected for the Birmingham Venture Club’s Entrepreneur Accelerator Program and has served as Programs Director for the Internet Professionals Society of Alabama for the past two years. In his free time, Tony is an avid runner and has completed two marathons so far. He hopes to have many more successful marathons in the future!

Who Should Attend

  • C-Level Association Executives
  • Program Directors (Membership, Education, Events)
  • IT Staff
  • Association Consultants
  • Anyone who routinely shouts obscenities at their software!
  • Deliver More for Your Members with Next Generation Social Media and AMS Solutions! - Sponsored by Aptify 11:00am - 12:00pm More Info »
    Deliver More for Your Members with Next Generation Social Media and AMS Solutions! - Sponsored by Aptify

    Social media provides a rich and up-to-date data source that is maintained at no cost to associations by an army of volunteers, members and prospective members. This data, when harnessed into the core of an Association’s operations within the AMS, can be among the most significant benefit gained from a social media strategy. This session will take a look at business process opportunities that span the basic to the sophisticated, but importantly, tie specifically to association business practices.

    Seminar Ojectives

  • Take away specific methods on how to put ideas into immediate action on using social networks.
  • Generate ideas on long-term opportunities to integrate social networking and AMS capabilities.
  • Create opportunities for associations to leverage technology toward generating non-dues revenue.

  • Speakers
    Amith Nagarajan

    Amith co-founded Aptify in 1993. He is responsible for the long term strategy of the organization as well as the day-to-day operational leadership. Amith focuses on finding new ways to leverage technology as a strategic business tool, arming organizations with the flexibility to ensure that change is an asset to their competitiveness. He actively works with Aptify's staff, partners and clients to lead the organization forward and is also a frequent speaker at many industry events. Amith greatly values input from the community and has established a blog to share his thoughts with the public and receive feedback. Prior to founding Aptify Corporation, Amith worked in the R&D laboratories at Hewlett-Packard Company in Palo Alto, California. He graduated from California Polytechnic State University in San Luis Obispo, California with a concentration in Business Administration.

    Don Dea

    Don is a recognized authority on the Internet, association strategy, online education and technology deployment. He has written several books published by the ASAE Foundation on the Internet and e-learning, as well as articles on technology and trends impacting associations.

    His technology clients have included Meeting Professionals International, Cornell University, Aircraft Owners and Pilots Association, American Association of Medical Society Executives, American Chemical Society, The Greenbrier , Association of American Railroads, Bausch & Lomb, Sun Microsystems, Gaylord Hotels, LA Inc., The Galt House Hotel & Suites, Eastman Kodak Company, American Public Transportation Association, American Institute of Certified Public Accountants, National Association State Boards of Accountancy, Arthritis Foundation, American College of Emergency Physicians and PricewaterhouseCoopers.

    Don has a record of high-level success in the global technology, marketing and business development areas. He is the co-producer of DigitalNow, an executive summit for association/non-profit leaders. He has an MBA from the Fuqua School of Business, Duke University and graduated from MIT’s distinguished Sloan School of Management’s Senior Executive Program. Don served as Special Assistant to the Attorney General in the President's Executive Exchange Program. Don has served and continues to serve on various non-profit and for-profit boards including Chairman of the Board of the Association for the Blind and Visually Impaired and the Salvation Army. He has served on the Board of Directors of the American Society of Association Executives and was Past-chair of the Industry Research Advisory Council (ASAE). Don was recently elected to the American Society of Association Executive's Fellows.

    Who Should Attend 
    • Executive Directors
    • Marketing/Membership Professionals
    • Fundraising Professionals
    • Government Relations Professionals and IT

    What to do When Your Social Media Superstar Leaves - Sponsored by Delcor 12:00pm - 1:00pm More Info »
    What to do When Your Social Media Superstar Leaves - Sponsored by Delcor

    Your social media initiatives are on a roll – you’ve got lots of followers and fans, and you’re engaging with your members. And then it happens – your Social Media Manager submits her resignation. What now?! KiKi L’Italien will demonstrate how your organization can sustain your social media initiatives, even in the absence of a social media superstar. And what if YOU are the social media superstar? Well, there are steps you can take to ready your organization for the day that you’ll eventually leave – without leaving your colleagues, constituents, and members high and dry. Social media engagement is a team effort, after all.


    Kiki L'italien

    KiKi L’Italien is an awarded and effective association professional with extensive experience in non-profit organizations chapter management and recognized in the association community for her knowledge of the power and use of online media. KiKi is the author of the Acronym Soup blog, host of a weekly social media webcast, and a regular speaker at industry events.

    In the past, she oversaw community development for the Membership and Education Department at the Optical Society (OSA). Her job focused on developing new communication strategies for member communities and managing a new community of young professionals for the Society. KiKi also created and produced the OSA Podcast. Under her direction using social media, the “graying of the Society” reversed with student members becoming the fastest growing segment of membership and the number of Chapters more than doubled in less than four years.

    Who Should Attend

  • Mangers with oversight of marketing, branding, communication, and social media activities
  • HR Managers
  • C-level Executives
  • Social Media Superstars interested in creating social media sustainability within their organization
  • Association "How To" Guide for Going Mobile - Sponsored by Results Direct 1:00pm - 2:00pm More Info »
    Association "How To" Guide for Going Mobile - Sponsored by Results Direct

    You know that your association should “go mobile,” but you don’t know where to start. This session provides a roadmap and a How To Guide for designing and implementing your mobile strategy, including:

  • What mobile services to offer
  • Which platform(s) to support
  • How to design for mobile
  • How to generate revenue

  • Seminar Objectives

  • 5 “make or break” decisions that will impact the success of your mobile program
  • Practical tips for mobile design that will increase member engagement and satisfaction
  • Design strategies that encourage mobile purchasing

  • Speakers
    Cecilia Satovich

    Cecilia Satovich is a Solutions Consultant with Results Direct. Since 1994, Results Direct has provided associations with a dynamic Web site management tools. Cecilia’s primary expertise in Web site management includes content management consulting, Web site design, and search engine marketing. In addition to working with national and international associations, her experience in the Web site services industry includes work with the Better Business Bureau, Scholastic, and The Art Institutes.

    Amy Hissrich
    Amy Hissrich is Director of Knowledge Initiatives for ASAE & The Center for Association Leadership, where she provides high-level strategic vision for the association’s Web site, social media projects, and mobile initiatives. Amy has over 10 years experience designing Web sites for associations and non-profits. Her focus is on ensuring a successful visitor experience while also meeting organizational objectives. Amy is always excited by the evolving Web and the future possibilities for social media and mobile technologies in associations.

    Russell Magnuson

    Russell Magnuson, CEO & Chief Technology Officer, is a seasoned technology professional with over 22 years of experience in software development, electronics/product design, and Web application programming/management.

    At Results Direct, Russ has provided executive management and technical oversight for projects ranging from searchable databases to sophisticated AMS/Web integrations and online order systems.

    Over the years, Russ has worked closely with clients such as ASAE &The Center for Association Leadership, Institute for Supply Management, Council on Foundations, and Verizon Long Distance. He speaks and writes regularly about the Web for several national organizations.

    Prior to joining Results Direct, Russ was Senior Engineer for ManTech International where he led project teams for clients such as IBM, Motorola, and the U.S. Armed Forces. Read more about Russ and what he does in his spare time.
    Professional Testing and Certification Programs in an Online Setting - Sponsored by Yardstick Software Inc. 2:00pm - 3:00pm More Info »
    Professional Testing and Certification Programs in an Online Setting - Sponsored by Yardstick Software Inc.

    Yardstick Software Inc. operates two business that specialize in helping Associations bring their examination / testing programs and online continuing education online. We hope to share with our listeners the fundamentals of an assessment program (online or paper-based), psychometrics 101, why online delivery works, and in some cases why online delivery may never work. We also plan to review some of the technical details that you should consider when making an investment in web-based exam and e-learning applications, and finally a rough idea of pricing for program delivery.

    Seminar Objectives

  • Assessment Program Fundamentals & Psychometrics 101
  • Things to consider when transition from a paper-based to web-based program
  • How do you choose between online delivery vs. offline delivery
  • Technical / IT considerations when looking to take your programs online
  • Budgetary pricing ideas for online exam and online training programs

  • Speakers

    Greg Sadesky

    Greg Sadesky, PhD, Senior Psychometrician - VP – ProExams As the big man on campus for our ProExams™ Professional Testing Service, Greg applies his expertise to ensure that your tests are fair, sound, and interpretable. He works with our partners to demystify the process at any stage of the assessment cycle. An avid hacky sack athlete, Greg is passionate about rock climbing and loves to play the upright bass.

    Chris LaBossiere

    Chris LaBossiere - Co-CEO of & As one of the founders of Yardstick software, Chris works to see our company grow through satisfied customers and strategic partnerships. A pilot and motorcycle junkie, Chris is happiest when he’s riding around town or flying above it, hunting with his dog Murphy, hanging with his family, or simply enjoying coffee and the morning paper.

    Who Should Attend

  • Association Executive Directors
  • Association Education / Training Coordinators
  • Association IT Managers
  • Certification and Licensure Professionals and Registrars
  • Association Management Companies
  • Website, Software or IT Consultants for Associations, and Licensure Bodies
  • Thursday, April 1st, 2010
    Register Title Time (ET) Details
    Association Job Boards: How Analytics and Networks are Altering the Industry - Sponsored by JobTarget 10:00am - 11:00am More Info »
    Association Job Boards: How Analytics and Networks are Altering the Industry - Sponsored by JobTarget

    Associations have long held the secret to helping companies fill the world’s most important jobs: access to candidates – both active and passive. This unique relationship between associations, their professional members, and employers has lead to some evolving trends in the industry. Thousands of associations are now collaborating with like-minded organizations and developing networks of valuable candidates, employers, and associations to consolidate the difficult tasks of placing members in jobs and helping organizations find your members – using leading edge technologies on the Internet. There is also a growing trend for all three groups to better understand how measurement affects these tasks through the use of analytics, metrics and other measurement-related tools.

    Seminar Objectives

  • Understand the benefits of an enterprise job board solution for your Association and the best practices for marketing your job board services to job seekers and industry employers.
  • Get the latest information on Networks; their purpose and value, and how to get involved.
  • Learn emerging strategies for using analytics and measurement to make your job board and your organization more effective and more profitable.

  • Speaker
    Ethan Bloomfield

    Ethan is an acclaimed speaker, human capital consultant, and developer of processes and systems for developing companies who hire the right people for the right jobs at the time. His clients range from an $8 billion home furnishing retailer to single person start-ups. Recognized for his enthusiastic and passionate speaking style, Ethan brings real world simplicity to complex scientific solutions.

    Ethan attended the University of Massachusetts, Amherst and studied a combination of Communication, Business and Computer Science. Ethan's career has been based in the application of technology to business processes and improvement in the areas of telecommunications, software development, internet applications and human capital management.

    Currently Ethan leads strategic growth efforts at JobTarget, the world’s largest provider career website technologies and services.

    Who Should Attend

  • Executive Director
  • Deputy Director
  • CFO
  • Director of Communications
  • Director of Membership
  • Not Ordinary, but Extraordinary Engagement: Ideas that Take it to the Next Level - Sponsored by ThePort 11:00am - 12:00pm More Info »
    Not Ordinary, but Extraordinary Engagement: Ideas that Take it to the Next Level - Sponsored by ThePort

    Activity does not equate to engagement. Are your users dutifully filing out their social networking profiles and then not doing anything further? Is your organization stuck because the 1-2-3 formula isn’t enough to provide for continuous growth in adoption rates by your constituents? This webinar will provide insight into why formulas don’t work and provide great ideas and tips for how to make your social networking site successful.

    Seminar Objectives

  • Learn what makes social networking sites engaging
  • Walk away with three new ideas for how to increase the engagement on your site
  • Provide examples of organizations that are successfully driving engagmeent

  • Speakers
    Suzanne Carawan

    Suzanne Carawan, Vice President Marketing & Strategy, joined ThePort Network in January 2010. Mrs. Carawans is responsible for setting the strategic direction of ThePort’s brands and oversight of all marketing efforts. She joins the senior team with over 15 years of experience working in technology companies.

    Prior to ThePort Network, Mrs. Carawan worked to bring Higher Logic to market, first as a strategic marketing consultant and then as the Vice President of Marketing & Strategy. Mrs. Carawan also held global channel and product marketing roles at Parallels and JDSU where she was responsible for bringing new products to market through indirect sales channels.

    Mrs.Carawan holds a BA in Philosophy from the University of Maryland, College Park, a MBA in Marketing from American University, and a MPH in Social Marketing from Tulane University. She is a member of ASAE & The Center, Women in Technology, American Marketing Association, CMO Summit, and was named as a 2010/2011 Professional Woman of the Year by the National Association of Professional Women.

    Who Should Attend

  • All individuals interested in planning for and executing a social media strategy focused on increasing or retaining members.
  • Marketing execs
  • Meeting execs
  • C-level/ED execs
  • Social Media Engagement Strategies and New Revenue - Sponsored by Higher Logic 12:00pm - 1:00pm More Info »
    Social Media Engagement Strategies and New Revenue - Sponsored by Higher Logic

    Attend this session to get an understand of the basics "What is social media" as well as much more advanced topics such as "What is next in social media" See how the public networks can be leverage as outposts as well as to host your social presence. For more established associations, we'll discuss the strategies for bringing a community to life while at the same time, generate new non-dues revenue. See how to leverage some easy to use tools to help take your social platform to the next level by generating member engagement. Learn how to quantify the results with real metrics to ensure your initiatives are supporting your mission. Discover ways of recognizing members who participate the most in a way that will both give them recognition and generate even more viral engagement. Learn how to answer the question “Who is your “Most Valuable Member”? (MVM)”

    Seminar Objectives

  • Understand the basics of the social web.
  • See real examples of how to generate significant non-dues revenue using social media.
  • See “what’s next” in terms of where the social web is going and the opportunities which lay ahead.

  • Speaker
    Andy Steggles

    Andy Steggles is the Chief Operating Officer & Social Strategist for Higher Logic, a white label social media software company which specializes in associations.  Mr. Steggles is the author of “Social Networking for Non-Profits” which is due to be published by ASAE in early April. Before he started at Higher Logic, Mr. Steggles was the Chief Information Officer of the Risk & Insurance Management Society, Inc. (RIMS) where he headed their social strategy initiatives.  Mr. Steggles was also the founder of the Social Networking and Media Association, a non-profit dedicated to the advancing the social web.

    Who Should Attend

  • Marketing/Communications/Membership Director or Manager
  • Chief Executive Director and/or Chief Operating Officer
  • Members of the Board
  • Hybrid Events: Tips for Engaging a Virtual Audience - Sponsored by SocialFish 1:00pm - 2:00pm More Info »
    Hybrid Events: Tips for Engaging a Virtual Audience - Sponsored by SocialFish

    This webinar will explore some useful tips for incorporating social media and other technologies into the design of hybrid events (events with both live in-person and virtual components). We’ll look at case studies such as #unTech10, Buzz2009 and more.

    Seminar Objectives

  • Understand how social media can connect virtual and real life audiences.
  • Feel confident in your ability to pull off an engaging hybrid event.
  • Champion the hybrid event model to your team as a valuable extension of the work you're already doing.

  • Speakers

    Lindy Dreyer

    A self-described “marketing junkie and association geek,” Lindy Dreyer is the chief social media marketer for SocialFish where she helps association clients make the most out of social media. With more than 10 years of experience in marketing using both traditional and new media, Lindy has now emerged as one of the leading voices for association marketing. On the “SocialFishing…” blog, she writes about progressive marketing techniques and practical ideas that association marketers can implement in their own work. Find Lindy at

    Maddie Grant

    Maddie Grant, CAE is a classic Gen-X early adopter and “shiny new toy” addict. After more than 10 years of experience in marketing, communications and international business, Maddie found her home in the association community–first as the COO of a small professional membership association in Washington, DC and now as the chief social media strategist for SocialFish. Maddie has written articles for a number of publications and speaks frequently. Maddie writes for the popular “SocialFishing…” blog, covering the intersection between social media and association management. Find Maddie at

    Who Should Attend

    Anyone interested in hybrid events which incorporate social media during events and conferences.
    Overcoming the Challenge of Fear & Change: How Associations Can Get Their Boards, 'On Board' with Innovation - Sponsored by NFi Studios 2:00pm - 3:00pm More Info »
    Overcoming the Challenge of Fear & Change: How Associations Can Get Their Boards, 'On Board' with Innovation - Sponsored by NFi Studios

    Two words drive “why” association leaders do not embrace new technologies: Fear and Change. They fear technology they may not understand and they want things to stay the way they are. Yet we are in the largest shift in demographics and technology than any other time in history. In this presentation, we will share a series of strategies through engaging videos, ROI's and case studies to help convince boards why they need to endorse and believe in change.

    Seminar Objectives

  • Learn what the risks are if your association does not embrace change.
  • Learn how to overcome the fear of implementing new technology so your board “wants” to change and “feels” they have no other alternative but to embrace change.
  • Learn how to drive change by winning over board members with traditional ideals and knock down any “board blocks.”
  • Understand your own associations’ challenges to shift board mindsets to allow for innovation.
  • Strategize and implement new tools that your board can embrace to help your association be more effective for the board and drive higher value to the membership.

  • Speakers
    Tom Morrison

    Tom Morrison is one of the most forward thinking CEO’s you will find in the association field.  With members in 40 states and 8 countries, Tom works with his board to embrace any technology that can help drive up member value by engaging member involvement on industry issues, connecting them to each other for peer networking/commerce and provide information resources critical to the success of their business year round.  Tom was very instrumental in MTI’s research, design, prelaunch marketing, launch and continuation plan for their Social Network MyMTI as well as the rebranding of their association website.   Tom is active at both the state and national levels with Florida Society of Association Executives (FSAE), American Society of Association Executives (ASAE) and the National Association of Manufacturers (NAM).

    Sterling Raphael

    Sterling Raphael is an entrepreneur, speaker and the founder of NFi Studios, a leading provider of web technology for associations and events around the world. Before founding NFi Studios, Sterling directed the creation of interactive applications for organizations including Disney, the Orlando Magic, the Pittsburgh Steelers and many more. NFi Studios is partner with renowned organizations including Specialty Equipment Market Association (SEMA), the Association of Corporate Travel Executives (ACTE), and Meeting Professionals International (MPI).

    Who Should Attend

    Association Execs Including:
  • Marketing
  • Membership
  • Information Technology Staff
  • Anyone who wants board approval for implementing new technologies and innovation in their association
  • Best Practices: Implementing an Online Learning Program - Sponsored by Peach New Media 3:00pm - 4:00pm More Info »
    Best Practices: Implementing an Online Learning Program - Sponsored by Peach New Media

    Many associations have started to implement an online learning program with varying degrees of success. Having worked with hundreds of associations, we’ve adopted best practices in creating and executing a program that meets your planned goals and objectives. In this webinar, we will discuss these best practices many associations overlook when starting and growing an online education program.

    Seminar Objectives

  • Learn the foremost trends related to implementing an online strategy
  • Tips for driving a large and engaging audience.
  • See examples of successful programs from other associations

  • Speakers
    Johnson Cook

    Johnson Cook became the COO of Peach New Media in April 2009 when the company was created from a merger of Impact Media Solutions, the company Mr. Cook founded in 2001, and Boston Conferencing, a full-service webinar production company. The company has been providing online CLE professional services and technology for CLE providers and associations for over 8 years.

    Johnson lives in a Northwest suburb of Atlanta with his wife and 2 young boys (Michael and Max) and enjoys flying general aviation airplanes around the country for business and pleasure.

    David Will

    David is CEO of Peach New Media, a webinar and webcast production firm specializing in professional development programs with associations and demand generation for businesses.

    He began his technologically oriented career in the Consumer Packaged Goods industry working with Sales Planning software for several companies including Kraft, Nielsen, Gillette, Ocean Spray, and Polaroid. Having received his MBA from The Pennsylvania State University, he applied his analysis software expertise to enterprise applications consulting with PriceWaterhouseCoopers for a few years. In 2001, with a glimpse into the future of conferencing technology, he started his venture forging the path to professionally produced webinars for demand generation and professional development.

    Having worked with technology solutions for businesses and associations for 16 years, David is considered an expert in the conferencing space. David currently lives on the South Shore of Boston with his family, where he enjoys sailing and rounds of golf with 3 little boys.

    Who Should Attend

  • Executive Directors
  • Education Directors
  • CE Directors
  • Communication Directors
  • Program Directors

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