Struggling with departmental silos and battles for Web real estate? Looking for a better plan to reach members with relevant content while maximizing revenue opportunities for your organization? Discover how several associations have successfully navigated internal minefields to tackle the development of a new content presentation strategy for their website. Explore strategies for market segmentation, mobile Web, chapter support and content delivery, global market expansion, AMS integration, and Web 2.0 tools.

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Date Presented:
February 12, 2010 11:15 AM Eastern
1 hour
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Building a Member-Centric Website: 10 Steps to More Effective Content Delivery
Alexandra Mouw is Senior Consultant of Strategic Web Solutions with Results Direct. Alex is a solutions consultant with more than 12 years of experience providing Internet and e-commerce technology consulting and project management expertise to Fortune 500, association, civil agency, and small business clients. At Results Direct, Alex works directly with our association clients to assist them with Web site strategic planning and provides actionable recommendations of time and money saving technologies and to improve member service through their Web sites.

Over the years, Alex has provided project direction for projects ranging from sophisticated content management system implementations to online member resource centers to online continuing education delivery, assessments and transcript management.
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